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Metro Traders LLC of Metuchen, N.J., has launched www.wholesaleforpets.com, a business-to-business portal targeting small to medium pet retailers. The site is designed to allow qualifying retailers to order direct from participating suppliers online.

The site offers categories for dog, cat, bird, aquarium, reptile and small animals.

Sanjay Challa, Metro’s chief executive officer, said the site will save retailers time because they won’t have to place separate orders with different manufacturers.

Retailers will also be able to view their order history and track orders via the portal, which also includes a bulletin board for retailers.

Retailers would place a single order through the portal, which would then divvy up the order to the appropriate suppliers who would then ship the orders.

The portal would also ensure that any order minimums, as set by the suppliers, were met. Metro charges the suppliers a transaction fee for each order.

Metro expects the combined buying power of participating retailers will result in better pricing from suppliers.

The company plans to have 2,000 products available online by the end of the year. Participating suppliers include Fritz Products, Dr. Harvey’s pet food, Kosher Pets and Pet Ware Inc., Metro reported.

The portal also offers an auction area, which Metro expects will be used primarily by closeout specialists and retailers that are going out of business.